Back in 2021, a company website was no longer just an online business card. It had already become the central platform where clients learned about a brand, explored its offerings, and made decisions about purchases or cooperation. A well-designed website shapes the very first impression of a business – and that impression is often decisive. If a company owner plans to monetize articles, promote products, or provide services online, it is crucial to consider structure, design, and user experience. A poorly thought-out website can drive potential customers away before they even see what is being offered. By contrast, a properly designed website works as both a sales tool and a trust-building mechanism.
Core Principles of Corporate Website Design
Simplicity in structure
The most effective approach in 2021 was still a single-column layout. This format gives users a clear and transparent experience: visitors immediately land on the main content without distractions. The easier the navigation, the greater the chance users will stay on the site and take the desired action.
One clear call to action
Each homepage should feature only one call to action. When companies ask visitors to subscribe to a newsletter, follow on social media, click multiple links, like posts, and share content all at once, users tend to do nothing. By focusing on one specific action, the probability of it being completed rises dramatically.
Contact information in the header
A visitor should be able to find a company’s contact details within the first eight seconds of being on the site. This is a golden rule of web design. Many brands make the mistake of hiding their contact information in separate sections or burying it at the bottom of the page. A potential client won’t waste time searching. The best solution is to display contacts prominently in the header, and also repeat them in the footer and across all key pages.
Site map and subpages
It’s important to remember that every subpage a user lands on from a search engine could be the only page they ever visit. That’s why calls to action and contact information must be present everywhere, not just on the homepage. A well-structured site map ensures users can quickly orient themselves, while a dedicated section for first-time visitors can help guide them toward engagement.
Design and Building Trust
Website design sets the tone for a company’s image. The color scheme should inspire confidence and align with the brand’s industry. For instance, a site about health topics works best with a white background, black text, and blue accents for headlines and links. This combination conveys cleanliness and professionalism while highlighting important elements such as links, calls to action, or event invitations.
It’s important to remember that the foundation of a professional blog or corporate website is not just its content but also its appearance. Even the best material can be overlooked if the site looks amateurish. A polished design builds trust, and only then do users begin to explore the content itself.
The Role of Social Media for Companies
By 2021, the internet was no longer just about static websites – social media channels had become powerful communication platforms. They were treated as full-fledged media outlets where companies could engage audiences, build their brands, and even generate revenue. In fact, a new profession had emerged: the Instagram blogger, whose work revolved around maintaining profiles and creating content to promote businesses.
Trends in social media platforms shifted over time, but one principle remained true: it’s better to manage fewer accounts but keep them active. Instagram had become a leading platform, especially with the rise of Instastories, which overshadowed Snapchat and other competitors. Popular topics like fashion, food, and lifestyle resonated with younger audiences, making Instagram the go-to platform for companies looking to build and grow their presence.
In 2021, a well-designed company website was – and still is – the foundation of credibility, professionalism, and online business success. It doesn’t just attract visitors but guides them toward taking concrete actions such as making a purchase, subscribing, or reaching out to the company. Design, structure, visible contact details, and active use of social media all combine to create a cohesive brand image. A professional website is not a luxury or an accessory; it is a practical tool for business growth.
