A properly designed website is a very important aspect if the site owner plans to make money from authored articles or sell their own products through the site. Therefore, when ordering website development, it is important to consider some points.
To increase the likelihood that the reader will click on the specified link, agree to the newsletter or subscribe to the company’s page on social networks, the following rules should be followed:
- it is best to choose a template that has one column. Such a decision is transparent, because the reader immediately gets to the main article;
- one call to action should be placed on the main page of the site. If you ask customers too much (subscribe to a newsletter, visit a group on social networks, follow a link, like, repost, etc.), most likely, the customer will not take any of these actions. If you ask him to do just one thing, you can significantly increase the chance that he will agree;
- company contact information should be located at the top of the main page.
It is important to ensure that the potential customer finds contact information within the first eight seconds of being on the site. Many brands make the mistake of placing their contacts in separate categories. Before a potential customer has the opportunity to contact a company, he must read unnecessary information and scroll down the page, and sometimes even enter one of several categories.
It should be remembered that each subpage that the reader accesses from the search engine is the only one he will visit. Therefore, a call to action and contact information should be placed on every page. A well-designed sitemap is also key to success. You can create a special section for visitors who are on this site for the first time.
Site design
It is better to choose a color that inspires confidence. If the site has a health blog, it is more appropriate to choose a white background, black font and blue header color that emphasizes links, event invitations and company products.
The basis of a professional blog is not only the content, but also the appearance. This does not mean, of course, that content is irrelevant. But it should be remembered that without a professional image, no one will even bother to study the content.
Which social networks should you be on?
Today, the Internet is not only web pages with articles, but also social media channels, which are considered as separate media that can even be monetized. There is an Instagram blogger profession, which consists in adding posts for owners of popular profiles. The fashion for specific profiles in social networks is changing and it is worth following the principle: keep fewer accounts, but active ones.
Instagram is a leading social network. Since the introduction of Instastories here, the shares of Snapchat and other similar social networks have fallen. Popular on Instagram: fashion, cooking, lifestyle. These issues are relevant for young users and that is why this network has become so widespread. Every company should actively develop its account in it.
