Myth #1. You can make a good website yourself
There are various constructors for creating sites. You can create a typical resource that looks like hundreds of others. The downside of this method is limited functionality. Development of sites without the participation of specialists leads to the appearance of low-quality resources. They have a poor structure, a minimal set of functions, a standard design and do not inspire trust in users and search engines.
Myth #2. Website development is a one-time task
In fact, the site needs regular updating, auditing, usability improvement and filling. The statement that the project is being developed once and for all is the most popular myth. Those who believe in him face problems in promoting and attracting customers. The fact is that the requirements of search engines change periodically. So that the resource meets them, it needs to be refined, optimized, that is. adapt to new promotion conditions.
Myth #3. Mobile adaptation is a waste of money
On the contrary, it is promotion on the mobile Internet that gives the greatest influx of paying customers. If you do not adapt the site for gadgets, you can lose the main part of the audience. Resources that are not adapted for use on mobile devices are demoted by search engines.
Myth #4. A good site is a complex site
It is a delusion that the more complex the resource is in terms of structure, content, and functionality, the better it is. In fact, you need a site that is easy for CA to understand. Your potential customers should easily find information or products, place orders, and leave reviews.
A resource that is difficult to use repels customers. People will not order goods and services from you if the site is inconvenient, overloaded, or slow.
Myth #5. You can fill the site yourself
There are many materials on various topics on the Internet. There are texts, pictures, videos. The use of non-unique content can lead to the blocking of the site in search engines. During the creation of a resource, unique articles, images, videos are created. With their help, the platform advances. If you decide to create content yourself, you need to study SEO, marketing, market specifics and other issues.
Site development requires knowledge of programming, content, optimization, usability, advertising and marketing. It is better if this is done by people who work professionally in this field and know all the nuances of creating, launching and promoting sites.
