A landing page is a one-page site on which companies that want to advertise themselves on the Internet place great hopes. There are several factors to consider when ordering the development of a one-page website.
Many believe that if the site consists of only one page, then it is not only simple, but also quick to make it. Some customers of the landing expect it to be ready literally in a few hours. In fact, in order for the landing page to turn out to be working, you will have to spend a lot of effort and time on its creation.
Work on a one-page site is clearly regulated and consists of certain stages.
The first stage is called company audit. During the audit, the customer is required to fill out a special questionnaire (brief), the questions of which relate to how the future site should look. As soon as the brief is given to the executor, he calls the customer and once again works through the same questions, but now verbally. Thanks to this conversation, both of them develop an understanding of how the finished site will look like. On average, this stage takes 1-2 days (subject to good feedback from the customer).
The second stage consists in the analysis of competitors’ proposals. Often, developers of landing pages use a not entirely honest technique – they take the most attractive offer of competitors and improve it. This stage takes 1 working day.
The third stage is the determination of the target audience. There is a simple rule here – you can’t create good advertising without understanding who it will be aimed at. Many customers claim to know who they are working for. A simple analysis of CA shows that this is always the case. The more precisely the audience and its needs are defined, the higher the effectiveness of the landing page will be.
The above-mentioned stages have one common name – marketing development. The development of the landing page itself, or rather its prototyping, begins with the fourth stage. At this step, a decision is made about the style of the landing page, how many information blocks it will contain, and most importantly, what message it will convey to the audience.
The ultimate goal of the landing page is to encourage the visitor who entered the page to take some active action: order a product, request a price, go to the company’s main site, subscribe to news, or fill out a feedback form. Call-to-action buttons, capture forms, and trust triggers are used for this.
